In a culture that fears death, people are left to navigate loss in isolation—stripped of support, silenced by discomfort, and forced to face life’s inevitable end confused and unprepared. Unfortunately, we experienced this.

We exist to challenge the American experience around death by providing emotional and social support alongside practical advice. By addressing systemic challenges, bridging emotional and practical gaps, and providing resources for all ages, we empower individuals to navigate death with understanding, connection, and meaning.

Our mission is to reshape death culture by fostering a healthier, more open relationship with life’s most universal experience.

What do we do?

Our online content is designed to encourage the hard conversations around death in a way that is accessible and welcoming. Through storytelling, education, and community support, we aim to reduce fear, ease grief, and shift perspectives toward celebrating life rather than solely mourning loss alone. You can also access practical support through our proprietary tools - everything from pre-planning to accessing resources post-death.

Who are we?